ABOUT
Hello, I'm Tanya Mann.
I am a dynamic creative leader with experience built from a proven track record of successful, high profile global brands that I creatively led from vision, strategy and design execution. Top brands include: Barbie, Hot Wheels, Teletubbies, and Old Navy / GAP.
I comprehend and value the nuances of developing global brands and top selling products across multiple consumer product categories. I have a strong understanding of design and running global creative teams at a high functioning level.
Team leadership, partnership collaboration, and innovative thinking are
my super powers!
Services
Brand & Product Development
Brand development starts with defining the core mission and style. A clear identity, applied consistently across products, builds recognition and creates stronger connections with consumers.
Marketing &
Franchise Creative
In a competitive market, strategic partnerships are key to expanding franchise opportunities. These collaborations boost brand visibility, drive engagement, and spark innovative marketing—fueling growth across the franchise network.
Strategic Design Direction
Strategic design direction is key to building a cohesive brand and driving market success. By aligning design with business goals, consumer insights, and trends, brands boost appeal and strengthen their competitive edge.
Effective Creative Assets
Effective, on-trend creative assets that are grounded in strong art direction are essential for expressing brand identity across consumer experiences. They ensure consistency, reflect current tastes, and empower partners to bring the brand to life across every touchpoint.
Global Campaigns
We specialize in crafting powerful and unforgettable campaigns that elevate your product launch and marketing efforts. Our strategic approach ensures high visibility and maximized profits, setting you apart in a competitive landscape.
Interview with Tanya Mann on Recognizing a Brand's Potential and Relevance in today's market:
Experience
Mix Tapes Creative
2019 - present
OWNER - CREATIVE CONSULTING AGENCY
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Clients:
• Amazon / Wonery - Head of Franchise Brand & Creative
• Hidden Pigeon Inc. - Head of Franchise Marketing & Creative
• Dorel Juvenile Products - Licensing Strategy & Creative
- Global Brand Strategy & Vision
- Marketing & Franchise Planning
- Style Guides / Digital Asset Packs
- Digital Platforms - Websites / Social Media / Digital Catalog
- Retail Pitches / Design - E-commerce / Brick n Mortar / Pop-up shops
- Licensing Creative - Hardlines, softlines, live events, digital content
- Branding / Packaging Design - 3D / All Digital Landscapes
Wildbrain Ltd.
Feb 2020 - Dec 2022
HEAD (VP) OF GLOBAL BRAND / FRANCHISE
• Developed Franchise Marketing plans for key IP
• Created brand positions & identity for all key IP
• Directed creation of 30+ brand guides, style guides, digital
guides, retail pitches & digital assets for cross-functional use including
media, product, retail, digital marketing, websites & social media
Mattel Inc.
Sept 2016 - May 2019
VICE PRESIDENT, GLOBAL HEAD OF LICENSING
• Increased responsibility by taking on global business side of
licensing in addition to contributing to head up global creative
• Transformed toy brands into $2B global lifestyle brands by
driving licensing in key franchise building categories from mass
to class, kids and adults
• Led global design & business teams for licensed categories in
toy, apparel, beauty, home goods, apps, live events, publishing
for kids & adult consumers
• Continued to develop products, guides & assets for digital & 3D
• Hired & developed 6 best-in-class teams in key regions including
US, Brazil, Mexico, UK, Hong Kong & AUS
• Brands included Barbie, Hot Wheels, Fisher Price
Mattel Inc.
Oct 2012 - Sept 2016
VICE PRESIDENT, GLOBAL DESIGN
• Developed global vision that built successful $1B lifestyle brands
out of Mattel toy brands including Barbie, Monster High, Fisher Price
• Created brand guides, style guides, digital guides & assets for
cross functional use including media, product, retail, marketing,
websites & apps
• Designed best-selling products, packaging & digital assets
• Built, developed & inspired global world class creative teams
Mattel Inc.
Jan 2007 - Oct 2012
VICE PRESIDENT, BRAND / DESIGN PACKAGING
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• Developed brand identity, packaging design & marketing design for
key global brands including Barbie, Disney & Monster High for vertical businesses
Old Navy/Gap Inc.
Feb 2005 - Jan 2007
SR DESIGN DIRECTOR
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• Led apparel graphics, fashion packaging, product branding design
• Launched successful iconic graphic tee program with creative led strategy
& execution adding $2MM in revenue
• Managed the building & merging of NY & SF creative teams
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